25. Sonia Roldan - Member Services Director at UnitedAg, empathy, inspiration, and human connections This is Ag!

I’m thrilled to share this remarkable and insightful discussion with Sonia Roldan, UnitedAg's Member Services Manager. Together, we unravel the significant role of empathy in healthcare and its impact on forging a sustainable business model. Throughout the conversation, Sonia's unwavering commitment to helping others shines through, emphasizing the significance of personalized care and empathy in the healthcare industry. She shares her upbringing in the agriculture industry and how witnessing her family's struggles became the driving force behind her life mission of assisting others, rooted in the golden rule of treating people as she would want her family to be treated. We delve into Sonia's approach to cultivating a team that embodies empathy, fostering a positive work environment. She shares her goal of instilling passion within her team, highlighting the authentic member-centric approach at UnitedAg, where going the extra mile is not just a statement but a genuine commitment. Sonia concludes by sharing one poignant moment that showcases the emotional depth of her work, even in stories that may not always have a happy ending.